2023 Global Software Buying Trends Gartner Digital Markets

Global Software Buying Trends

The Gartner Digital Markets report identifies Top 9 software investment trends to watch in 2023.


It’s all interesting, but Trend No. 3 caught our attention in particular, which shows that 69% (a sample of over 1,500 companies in five countries) of buyers struggle to justify and fund new technology investments. In a broader context, this may be closely related to economic uncertainty, which has been identified as the biggest business challenge in 2023 (Trend No. 1).


We have similar observations. Most of the Dew-X users we spoke to indicate that the main reason for interest in Dew-X is its free nature or low cost of implementation and maintenance on-premises.

The latter aspect closely corresponds to the security concerns, which is highlighted by 37% of buyers in the Gartner Digital Markets report. In our case, about 5% of organizations expect a higher level of security than offered in the shared version, which they understand as the possibility of installing the system in their own infrastructure or in a cloud of their choice and control (which, of course, does not exhaust the subject of security). This is one of the most important selection criteria for them, next to the functionality of the software and ease of use.

Coming back to Trend No. 3, 41% find compatibility with existing systems as a challenge, and 40% struggle to identify the right technology. We are also doing well with these two areas. In the first case, there is an API and optional integration services at your disposal, and in the second case, it will partly help to be able to test the software at no cost (except, of course, your own commitment) in the full range of functionality.


Link to the full report

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BlueDew Sp. z o.o.


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